Retail · Fashion and accessories

Sell more and run better with what your team communicates every day.

Gestora's AI turns what's said on the shop floor into market insight, and every problem into an issue with an owner. That makes your business more profitable.

The sale that didn't happen is where tomorrow's sale begins
Your teams report the way they already do
WhatsApp Telegram SMS Voice notes Photos Text

Gestora is an Operational Intelligence Platform (OIP). Your POS records what you sold and your inventory what is left, but neither tells you what is happening in your stores right now. Gestora captures it from what your team communicates every day and turns it into market insight, issues and tasks with an assigned owner.

01 · The sale you don't see

Your systems record what you sold. Your stores know what you didn't sell.

Every day customers walk in and leave without buying. What they were looking for, what they said and why they didn't buy is known to your team, and it never leaves the shop floor.

6 in 10
Shoppers in Latin America who leave a store without everything they came to buy
The most common reason: the item was out of stock.
88%
Store staff who want to share what they see with customers
Only 52% are asked.
43%
Retail leaders who report lost sales because of poor execution
Every unresolved problem is an obstacle to selling.

The information is already in the store. Gestora listens and makes it visible.

02 · How it works

From your team's chat to market insight and graded stores.

Gestora sets up a communication channel in each team member's WhatsApp. Nothing new to learn.

01

Listens

The whole team. A voice note, a photo or a text on WhatsApp, with no new apps or forms.

02

Understands

Gestora's AI reads each report, understands what happened and classifies it: inventory, systems, product feedback.

03

Assigns

Whatever needs action goes to an owner according to their role, traceable until it is closed.

04

Grades

Every store gets a grade from A to F, in real time. You know which one to focus on today and step in first where it is needed most.

No forms to fill in No app to download
03 · Built around your operation

We speak retail, not generic software.

Gestora classifies every report into the categories that really matter in a store, in your team's language.

Product feedback

What the customer says, asks for and leaves behind: the size, the color, the price.

Inventory

The best-seller restock that doesn't arrive, the incomplete order, the size that ran out.

Systems

The card terminal that doesn't work, the wrong price in the system, the register that freezes.

Display

The window with no material, the broken fixture, the collection that hasn't been set up.

Premises

The air conditioning that doesn't cool, the leak, the power cut, the door that won't close.

Customer service

The complaint, the claim and also the compliment the customer leaves in the store.

And more: team, losses, competition, compliance, product quality and each store's daily report.

04 · Store performance

Every store gets a performance grade in real time.

Gestora grades every store from A to F. That way you know which one needs the most attention.

Store
B+
Downtown Store
Score 86/100 · Solid · trend ↑
ABCDF
Running smoothlyLosing sales

Calculated from the team's reports

Open issues nobody is handling and issues that take long to close lower the grade.

We classify by severity

Every report is classified according to its impact on the store.

It reflects how the store is managed

When issues are handled on time, the grade goes up.

Also gradedDistribution centerProduction centerSupport areas
05 · Works with what you already use

The intelligence layer on top of the systems you already use.

Operational intelligence platform

It doesn't replace your stack. It completes it.

Keep your POS, your ERP and your inventory system. They record the sale. Gestora adds what they don't see: what the customer says and what holds the store's operation back.

  • No migrationNothing to rip out, nothing to move.
  • Tailored setupWe configure Gestora for your stores, roles and categories.
  • Everything keeps workingYour systems stay as they are. Gestora sits on top.
Accounting
E-commerce
Inventory
ERP
Excel
POS
GestoraGESTORAYour stores in real time

Each one answers its own question. None tells you what is happening in your stores right now. Only Gestora gives you that real-time view.

06 · Why now

The third era of store operations.

Every decade changed how you find out what is happening in the store. In this one, the store becomes visible.

01
1990 – 2010

Paper era

The logbook and the closing report. Information stayed in the store, filed away in a folder, and surfaced only when something had already gone wrong.

02
2010 – 2024

Mobile era · forms

Apps and forms with a lot of friction to report, and group chats where everything arrives with the same importance. More data, but unclassified and with no follow-up.

03
2025 →

Conversational intelligence

The team reports by chatting and AI does the rest, with no extra work. What happens in the store becomes real-time information. This is Gestora.

07 · Team

The people behind Gestora.

A founding team that knows this problem from three sides: operations, code and the boardroom.

Camilo Zambrano
Camilo Zambrano
CEO and CPO

Camilo sets Gestora's direction, from the market we go after to the product. He co-founded a company and helped take it from zero to US$7M in annual revenue before a multinational group acquired it, so he knows first-hand the blind spots that cost an operation money. He created Gestora to turn a team's daily conversation into a clear reading of the operation.

Let's connect on LinkedIn
Georges Obolo
Georges Obolo
Head of Growth and Strategy

Georges leads growth and strategy, with a career in value creation in private equity. Today he helps large funds spot execution risk across portfolios in different sectors, and at a multinational he led the RPA and automation that cut operating costs by 30% and saved millions a year. That network of funds and large operators is exactly how Gestora scales. Oxford educated.

Let's connect on LinkedIn
Sebastián Zambrano
Sebastián Zambrano
CTO

Sebastián builds Gestora end to end and leads the AI behind it. A full-stack engineer with years of experience, he develops the models and systems that take a loose message and turn it into structured, reliable information, and return it to the team in real time. He runs technology, infrastructure and integrations, and keeps the platform fast, reliable and ready to scale.

Let's connect on LinkedIn
08 · Frequently asked questions

Frequently asked questions

What is Gestora?

An operational intelligence platform. It turns what your team communicates every day into market insight, issues and tasks with an assigned owner, and grades the performance of every store from A to F.

What kinds of companies is it for?

For fashion and accessories brands and chains with stores: clothing, footwear, jewelry, costume jewelry, leather goods and watches. It works the same with one store or hundreds, in malls, on the street or in kiosks.

Does the team that reports have to install an app?

No. They report by WhatsApp, Telegram or SMS, with a voice note, a photo or a text. The people who manage the issues and tasks do it on the Gestora platform, from the browser.

Does it replace my POS or my ERP?

No. Your systems stay as they are. Gestora adds what they don't see: what the customer says and what holds the store's operation back.

How is the grade calculated?

From the team's reports. Open issues nobody is handling lower it, and when issues are handled and resolved on time, it goes up.

How long does it take to get running?

We set up Gestora for your stores, roles and categories, and your stores are graded from the first week.

How much does it cost?

Our plans adapt to the size of your operations. In the demo we assess your operation and define the right plan. We have a pilot plan so you can start risk-free, and every plan can be paid month to month, with no annual contract.

Gestora

You sell more and run better. That makes your business more profitable.

Let us show you how Gestora can help your operation.

Your stores graded from the first week